I saw this ad today in Southwest’s in-flight magazine. It’s for a bar in Las Vegas:
In case you can’t see it, it’s a picture of a woman in a bikini, wearing a penguin head.
I saw this and I thought, that’s weird, and then I thought, this picture didn’t just happen by accident. This was a conscious decision. This was an artistic choice. Someone at the ad agency had to say, “Let’s take a picture of a bikini model wearing a penguin head!”
And the client — a bar where everything is made of ice — had to say, “Yeah, that’s a great idea, because who wouldn’t want to hang out in really cold bar with a bikini model wearing a penguin head?”
And no one had to listen to the guy who said, “Guys, this is weird. We’re trying to convince people to see a bar where everything is made of ice! Shouldn’t we just show the bar?”
And everyone else had to say, “No! Bikini girls are a great way to sell things to guys, and it’s cold, so she’s wearing a penguin head! It’s a strong visual! It makes you stop turning the page and read the ad!”
Which is true. I read the ad then took a picture of it and blogged about it, but only because I think it’s weird, but, then, what do I know about advertising?