Here in the United States, things like milk and orange juice usually come in gallons and half gallons and quarts and pints. One gallon equals 128 fluid ounces.
This is important to the story.
So’s the fact that marketers are always looking for something, anything, to distinguish their product from the competition’s, which is hard when you’re talking about a commodity like orange juice. One half-gallon of orange juice is pretty much the same as any other.
Still, if you’re in charge of selling more orange juice, you have to come up with something, so the marketing whizzes at one supermarket chain came up with this:
In case you can’t see the photo, it says “HALF GALLON,” and there’s a red balloon with the words “STILL 64 FL OZ,” which is short for “fluid ounces.”
Of course, it’s 64 ounces! It’s one-half gallon! If there are 128 ounces in a gallon, there are automatically 64 ounces in a half-gallon! This is true of the competitions’ half-gallon cartons of juice, as well.
Oh, don’t misunderstand. I bought the juice, but I didn’t buy it because there were 64 ounces of juice in the half-gallon carton.
I bought it because it was cheapest, which you’d think would be reason enough to pick one brand over another, but, as often happens in life, no one asked me.